Wednesday, April 20, 2022 | CRM Software

Think CRM systems are only used to secure sales? Wrong. CRM systems can also help healthcare companies organize patient data by managing referral networks and medical professionals who serve as contacts. Before selecting a CRM software service, managers should consider the organization's size and needs and ensure the software is HIPAA compliant. Hospitals and healthcare companies can use CRM systems such as Talygen, Zendesk, Caspio, PatientPop, NexHealth, and Leadsquared.

Overview of CRM Software Systems for Hospitals and Healthcare Companies

Talygen's advanced CRM dashboard can be adapted to display data on patients, hospital employees, contacts, and networks. These widgets can be displayed as bar graphs or pie charts. Talygen also features a reporting module where the contact information of network providers can be inputted and stored. Campaign management system for automated email communications with contacts.

Unified communication tools for phone calls, video chats, and instant messaging.

Integrated time tracking feature to monitor employee productivity.

Integration with third-party services, including Google Calendar, Microsoft Outlook, Microsoft Dynamics, and Salesforce.

Ideal CRM tool for hospitals and healthcare organizations with robust features and a user-friendly interface.

Zendesk has a CRM module that is designed for hospitals and healthcare companies. A key feature of Zendesk's healthcare CRM system is that it is flexible and can scale to meet the needs of the hospital or healthcare company. Zendesk also includes custom dashboards and charts that break down patient information and experiences. The dashboard displays information such as appointment histories and overviews of medical devices. Another benefit of using Zendesk is that the client portal makes it simple for the hospital to communicate with patients. Zendesk can also integrate with a range of third-party services. However, a downside of using Zendesk as a healthcare CRM system is that some managers may need more money.

Caspio is a CRM tool that lets hospital and healthcare company managers create various databases. These databases include patient portals, which allow patients to provide feedback and information on their health status. Hospitals and healthcare companies can also use Caspio to track medical equipment inventories and monitor staff productivity. The databases can seamlessly be embedded on any website or portal the hospital or healthcare company uses. However, a downside of using Caspio is that it needs a mobile app.

PatientPop is a software system designed specifically for healthcare companies and hospitals. Some of its critical benefits are a variety of email templates that can be sent to customers and built-in tools that can improve the practice's SEO performance. PatientPop also includes online scheduling so patients can easily book appointments. However, some doctors and healthcare managers may hesitate to use PatientPop as their CRM system because it needs more template customization options.

NexHealth's CRM capabilities can help doctors acquire and retain patients digitally. NexHealth offers users a variety of dashboards that contain information on patient demographics and health. Doctors can also view patient bookings, reschedules, and cancellations from the dashboard. The data from the dashboard can then be used to improve the practice's customer service. NexHealth provides a variety of communication methods, including instant messaging and automated email capabilities. The scheduling system is particularly advantageous for patients as it enables them to view real-time availability of doctors at the practice. However, a disadvantage of using NexHealth is that the patient database does not allow users to apply filters in the search system.

Leadsquared's CRM system is designed for specialty hospitals and private clinics. Managers and marketing teams can use Leadsquared to help attract new patients to the practice via landing pages, email campaigns, and social media campaigns. Leadsquared also provides managers with insights such as website visits, email opens, and link clicks that can then be used to attract more patients to the practice. However, a disadvantage of using Leadsquared is that third-party integrations are limited compared to other CRM software systems like Talygen.